Send Me SFMOMA Puts Their Art Into Your Hands
Art and tech coming together is a beautiful thing. Send Me SFMOMA is the San Francisco Museum of Modern Art’s answer to a bummer of reality. Only 5% of their collection is ever on view at any given time.
To show it all they would need to build 17 other museums. You would need to walk more than 120 miles to see all of their 34,678 works placed side by side.
Text the museum and get art back
Now the museum’s entire collection is simply a text away. All you need to do is text SFMOMA at 572-51 with a “send me” message. Send me storms, send me green, send me puppies.
You can even replace a word with an emoji as I did above. You’ll get a picture of a piece of art from the museum’s collection riffing on your request sent back to you. Send me a crystal ball and a Walker Evans print appears.
Even Neil Patrick Harris is doing it
The text service has been in testing since March, kicked off officially in June but has gone viral in recent weeks. Neil Patrick Harris tweeting about the program to his millions of followers last week also didn’t hurt in helping Send Me get a big lift.
The best part
The greatest thing about Send Me SFMOMA is that it puts art on your everyday radar. You are bored, killing time, looking for something to make you smile, make you think, surprise you. Art can deliver.
Thanks to SFMOMA and creative technologist for the museum Jay Mollica for showing that tech and art coming together is a beautiful thing. And that art can meet you wherever you are.