All posts by Lori Woodward

Lori Woodward

About Lori Woodward

Lori Woodward earned a bachelor's degree in Art Education from the University of Arizona. She has studied with Sondra Freckelton,(watercolor) Jack Beal, (composition) and currently is mentored by Richard Schmid and Nancy Guzik as a member of the Putney Painters. As a writer, Lori has authored articles for Watercolor Magazine since 1996.  Lori authored a chapter on artists' web sites for Calvin J. Goodman's Art Marketing Handbook. She is a regular author on Fine Art Views, an art marketing online newsletter, and she has instruction art marketing and watercolor workshops at Scottsdale Artist School.

Selling Without Galleries

Over the past decade, I've worked with half a dozen commercial galleries, and although I enjoyed the prestige of being able to say that I am represented by a gallery, the truth is that I've been able to sell my artwork better on my own. Many of my artist friends prefer to just paint and…

Eagle Lake 8×10 acrylic on linen

I enjoy painting with acrylic on linen canvas that I glue to a wooden panel using acrylic matte medium as an archival glue. Although I paint in oil, I prefer the quick drying of acrylic. Lately, I've been using Windsor Newton's Artist Acrylic brand because there is no value shift from wet to dry.

Finding Your Personal Style

It’s often said that artists don’t find their personal style—it finds them. Although I agree with this statement, I found in my experience that individual style develops only after a number of other tasks are accomplished. All professional artists began as novices, and for many the first step to becoming proficient was receiving instruction in…

How To Hang Your Show Like A Pro

When I moved to New Hampshire in the mid-1990s, I joined a local art association where the members were a mixture of "newbies" as well as seasoned professionals. In many cases the "old pros" helped us newbies learn, not only how to improve our painting but also how to run our businesses efficiently. One of…

Flexible New Year's Resolutions

I rather enjoy making New Year's resolutions; however, I've come to the conclusion that artists would do better making flexible plans rather than writing goals in stone. It seems that my business plans are better off being designed around themes rather than specific goals, because when I set up a list of such goals for…

The Breakfast Club

Back in 1994, after my husband and I relocated to New Hampshire, an artist friend invited me to join a group of painters and photographers who met every Wednesday morning at a quaint café in downtown Nashua. This group of about a dozen artists had been meeting for several years, and when I heard about…

Never Stop Learning

Some of my artist friends regret that they never attended an art college or university. It might surprise some of you to know that I majored in art at a large university and have a bachelor's degree in fine-art education. Little Long Pond, Acadia by Lori Woodward, acrylic painting on linen, 10 x 15. Being…

Why I Must Paint Plein Air Studies

I admit that I am not one who adores painting on location. If the truth be known, when I visit a national park, I'd rather be exploring and walking around—taking photos of everything that strikes my interest. Oh yes, I've paid my dues by lugging my oil painting equipment to remote vistas, but having "been…